Building a future-ready website for a global mineral trading company
Minterra is a global trader of mineral ores and metals. With operations spanning continents, the company connects producers and manufacturers with the critical raw materials of tomorrow. A strong digital presence was essential — not only to showcase credibility in a highly competitive market, but also to provide a clear and accessible entry point for new partners.
The challenge ahead
Minterra’s previous website, while functional, no longer reflected the company’s evolving identity. It felt too simple and understated for a business operating on a global scale. The design lacked the impact and professionalism needed to match Minterra’s role in the mineral trading sector.
What the company needed was a streamlined, minimalist, modern platform: a one-page representational site that could communicate its value clearly and offer a direct way to connect.
How we approached it
We started by distilling the brief into its essentials: one page, one story, one strong impression.
- Designing in Figma — We created a fresh visual direction with modern typography, a balanced color palette of deep blues and terracotta accents, and striking mineral imagery. The full-page flow was mapped and prototyped to ensure readability and rhythm.
- Building in WordPress — Once the design was approved, we translated the prototypes into a responsive WordPress front end. This ensured flexibility for future updates and reliable performance across devices.
- Focused storytelling — The structure was reduced to what matters most: a hero message, the end-to-end process, materials overview, company profile, impact highlights, and a clear contact form.
Shaping impactful copy
Alongside the design, we reworked the website’s copy. Previously, the text was plain and functional — describing what Minterra does but without energy or resonance. We transformed it into concise, confident messaging that highlights the company’s global reach, commitment to quality, and role in securing critical raw materials for the future. The new copy not only informs but also inspires trust, speaking to partners and clients with clarity and authority.
What changed
The result is a confident, modern landing page that positions Minterra as a credible global player.
- The visual update communicates expertise and professionalism.
- The one-page scroll structure makes the company’s story simple and engaging to explore.
- The refined copywriting gives Minterra a stronger voice in its industry.
- The contact form turns visitors into leads with a straightforward next step.
Minterra now has a digital presence that reflects its global role and provides a strong foundation for growth — clear, modern, and future-proof.
