Designing a nature-inspired experience: the impact of restaurant's visual identity on its guests
Cordo.22 is a newly opened restaurant and entertainment complex located in Lithuania, boasting an international cuisine and a modern minimalist approach. The venue is situated in a long-standing, now-renovated building with large panoramic windows and plant installations inside, creating a close-to-nature atmosphere.
The Cordo.22 team needed a strong brand identity that conveyed their values and vision, including a logo design, brand book, brochure, and website design. The brand identity needed to be unique, elegant, minimalist, and represent the venue's close-to-nature atmosphere. The website also needed to be modern, engaging, and user-friendly, with features such as contact forms, table reservations, event consultations, and online ordering.
Logo Design & Concept
We created a unique, elegant and minimalist brand mark for Cordo.22 with a classic serif font - a symbol of elegance and timelessness - in the name and a sans-serif minimalist font for the subtitle, which adds a modern touch. The logo icon is an abstract symbol of three feathers and pine twigs in a square, representing the restaurant's connection to nature and standing out from competitors (being “outside the box”).
Visual Concept & Brand Book
We formed a bold color palette and selected typefaces to match the identity of the restaurant. The color palette features red inspired by the accents in the restaurant's interior and a dark forest green that represented nature and calmness. The pastel colors complements the palette and conveyes a cozy atmosphere.
In regards to the typefaces, serif font family for headings perfectly conveys the mood of storytelling, creating a heartfelt and an elegant image. The family of sans-serif fonts for body gives the brand a modern and playful tone.All of this together with correct logo usage, imagery, iconography and other important constituents was added to a brand book of Cordo.22.
Brochure Design
The brochure showcases the restaurant's spaces for special events and different table settings, food-ware, and decorations that could be ordered with catering.
Brand Collateral
The branded identity items, such as business cards, invitation and gift cards, stickers, food and beverage menu, and social media post/banners, continues the minimalist design and full-bleed color backgrounds.
Website Design
The website design is elegant, lively, modern, and welcoming, with a dynamic layout that showcases the restaurant's spaces, menus, and signature dishes. The website enables users to contact the restaurant using contact forms, book a consultation for a customized event, reserve a table in the desired space of the restaurant, and order meticulously prepared dishes online.
